It’s no big secret that the Internet offers many opportunities for business in a variety of markets. Businesses from all over the world generate profits regularly. Yet, many small businesses fail relatively quickly. Why such a disconnect? The answer lies in Internet marketing strategies for small business.
Are you looking to hire a small business Internet marketing consultant to handle your Internet marketing or you are researching how to do it yourself? The good news is that you can get benefits from the information in this article. Even if you do the marketing yourself, you can get results.
Strategy One – Local Small Business Internet Marketing
One strategy is to market your business on the Internet to your local market. What do I mean by that? Writing your content in such a way that it focuses on a geographic area.
For example, let’s say you have a business for automotive maintenance and repairs. Rather than creating a site that generally speaks about your services or products. Think of things that you can mention that uniquely describe your business, product or services. So, as you write your content, write it as if you are speaking to someone in your region. For example, if your business was located in Omaha Arkansas, you might mention that a maintenance schedule is very important for car owners in the Ozark Hills. Or, whether cars need more frequent oil changes in the Ozarks than in other parts of the country.
Writing in this manner narrows the scope of your target and it makes your goal easier to achieve. It makes it clearer to the search engines that your business is for a particular area and you do not end up competing with other businesses that are not in your part of the country. This is not the only way to add geographic elements to your content, but it is a sample that demonstrates the idea.
Strategy Two – Market Specific Ideas
Another strategy that small businesses find effective is to write content geared toward specifics. That means, instead of writing content for the best coffee shop, you might write content that explains the reasons why Jamaica Blue Mountain coffee is so expensive. Then on another page, you might discuss the 5 most expensive coffees available and then highlight how they differ.
The reason why these kinds of topics may be more productive than writing content for “the best coffee shop” consists of three main reasons:
- They are factual and not subjective – people determine what best is in different ways, but price and sales volume are measurable.
- The “best coffee shop” sounds like sales jargon – because of the reason in point one above, the reader may not trust the content because it can be opinionated.
- They mention very specific aspects of coffee – by targeting a very specific topic, the content is highly focused and clearly identifies the main topic. Additionally, other possible topics are ruled out.
Internet Marketing Consultant
Since Internet marketing strategies for small business owners can take time, entrepreneurs often look to someone that is already familiar with how to market small businesses on the Internet. If this is your decision, it still pays for you to have an idea of what works. Having this information can help you to be aware of what will get the best results.