Marketing Goals

Designing a Productive Website

Crafting a Productive Website

If you are a small business owner currently looking to create a website to represent your business, you no doubt Designing a Websitehave an idea of what you hope to gain by having your business visible on the Internet. Yet, just having a website on the Internet is very different from having a website that is productive. Sure, if you build your website with useful information about your business, it will allow interested people to look up your hours of operation, the products or services your business sells, and how to contact you etc. But if you want a website that produces specific results or accomplishes a certain goal, there are a few important things to consider from the user’s perspective. This post will discuss a couple of important aspects to consider when creating a website geared toward productivity.

Topical Pages Are a Necessity

One of the key ingredients for building a website that is productive is to choose a specific topic for each page on your site. This means being careful to not deviate from the main point as you create the content for a given page. That does not mean that you have to write only about the main topic though. You can in fact, break a topic down into sub topics and write about each of those sub topics and how the point being discussed relates to the main point of the page. Doing this makes your pages easier to understand for your reader.

magnifying-glass-handImages too can be included your pages. A productive website is one that your visitors actually use in the way you intended it to be used. By using images on your site, you can involve your site visitor in the content and even lead your reader through the material by placing images that relate to your content in specific places on the page. If the images pertain to the topic of the page, it can mentally engage your reader to get them thinking on a specific detail or line of reasoning. So be sure to keep your topic in mind when you are creating each page of your website.

Information Architecture Affects Productivity

The structure of the page can help your visitor, but so can the structure of the website. What I mean is how the pages are organized on the site can help your website’s productivity too. By creating main sections that you can put your information into, you make finding the information easier for your visitor – providing the information has a natural flow. For example, If I was building a website for a lawn care service business, I might have the following sections and pages in my main navigation:

  • About Us
  • Lawn Maintenance
    • Mowing Services
    • Fertilization Routines
  • Landscaping Services
    • Maintenance
    • Design
    • Tree Trimming
    • Aeration
  • Recommended Products
    • Fertilizer
    • Spreaders
  • Contact Us

Since everything is arranged in a logical order, my site’s visitors, could navigate (or “drill down”) to a desired page or topic very easily without becoming frustrated. This translates into productivity not only for my site visitor but also for the productivity of my website. How so?

For the visitor trying to find a solution to a specific problem, the productivity is realized when they find the service or information they are seeking. They can then act on the information to get the results they are looking for.

My example website is productive when the site visitor engages in an action that I intended for them to take. In this case maybe it is a contact us form or I want them to send me an email or schedule an appointment for a free estimate  on a new patio. Whatever my goal is, when the site visitor takes that action, it means the site is producing results so it is productive.

I have tried to give you an idea of a couple of important things to keep in mind when you are planning your website. Namely, page structure and site architecture. These are two specific aspects of productive website design. Once you have incorporated these techniques into your design and built your site.

The productivity of your website is also affected by other factors like the amount of traffic you have, what people are going to the site, the quality of your content among other things. However, the ideas mentioned in this post are a great starting point.

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